Tech Convergence

Pre 2000
- Web 1.0 web pages that are not interactive.
2000
- Broadband- taster download speed. Content to be delivered to audiences
- Web 2.0 O'Reilly (2004)
- Interactive
- Audio- visual content
- Video on demand (VoD) services like YouTube

Digital methods are in existence because of Technological Convergence. Technologies coming together to provide a new service for the audience.

Above the line advertising methods:

• Premiers
• Trailers
• Reviews
• Target large audience mass
• Posters

Below the line advertising methods:

• Instagram
• Twitter
• Happy meals toys
• Competitions