Tuesday, 18 October 2016

LO1: Key Personnel

What are they key personnel for the film industry?
  • Editor (Post Production)
  • Producer (Pre Production)
  • Director (Pre Production)
  • Storyboard Artist (Pre Production)
  • Technicians light and sound ( Production)
  • Special Effects (Post Production)
Key Personnel Roles are important in Dead Pool because as a lot of it is CGI and Dead pool is animated when he's doing flips and stuff. So the costume designer would be very important in the production of this film.

Tech Convergence

Pre 2000
- Web 1.0 web pages that are not interactive.
2000
- Broadband- taster download speed. Content to be delivered to audiences
- Web 2.0 O'Reilly (2004)
- Interactive
- Audio- visual content
- Video on demand (VoD) services like YouTube

Digital methods are in existence because of Technological Convergence. Technologies coming together to provide a new service for the audience.

Above the line advertising methods:
  • Premiers
  • Trailers
  • Reviews
  • Target large audience mass
  • Posters
Below the line advertising methods:
  • Instagram
  • Twitter
  • Happy meals toys
  • Competitions


Tuesday, 11 October 2016

LO3 Narrative Theory

Narrative: Structure of how its put together
Story: Plot- a sequence of events
Mediation: Something specifically encoded
Ideologies: Values and beliefs

Wade Wilson is subjected to an experiment that leaves him with healing powers and a quest for revenge as the new DeadPool.

Key Theory 1: Tim O' Sullivan et al (1998) All media texts tell us some kind of story. Throuh careful mediation, media texts offer a way of telling sories about ourselves(as a culture) - these are ideologis.
In DeadPool the wider meaning of it is that beauty is important that he needs his face to be back to normal so he can be with the girl he loves

Key Theory 2: Pam Cook (1985) The standard Hollywood narrative structure should have: "Linearity of cause and effect withi an overall trajectory of enigma resolution" A high degree of narrative closure. A fictional world that contains verisimilitude especially governed by spatial and temporal coherence. In DeadPool the enigma is that deadpools face is messed up by Ajaxs experiment and he wants his revenge but although it doesnt get resolved at the end he still gets Vanessa as she says she will get used to it and he shoots Ajax in the head

Key Theory 3: Todoroz Equilibrium Theory (1977) Stage 1: The normal situation is the equilibrium. The equilibrium is disrupted and something bad happens which is the disequilibrium. Then theres a new start as everything goes right again which is the new equilibrium. The equilirbium in DeadPool starts off as Wade Wilson a normal pizza delivery guy with a happy life. The disequilibrium is when he gets diagnosed with cancer and tries to fix it with Ajaxs help but instead gets healing powers and a messed up face so he wants revenge. The new equilibrium is at the end when Vanessa takes off his mask and looks at Wades face and still wants to be with him no matter what he looks like and that DeadPool gets his revenge on Ajax like he planned to.

Key Theory 4: Levi Strauss (1958) Binary Oppostions all narratives are understood through complete oppsotites for example Good vs Evil. Love vs Duty. In Deadpool theres Love vs Duty, Evil vs Evil.

Key Theory 5: Vladmir Propp (1928) All naratives feature stock characters and that audiences understood stories because of such feautures.
  • Villain/Antoganist   (Ajax and Recruiter)
  • Hero/Protagonist      (DeadPool)
  • Helper/Supporter      (Weasel/Collosal/Negasonic Teenage Warhead)
  • Princess(prize for the hero)    (Vanessa)
Key Theory 6: Roland Barthes (1977) Narrative codes- Enigma codes work to keep up setting problems or puzzles for the aduience. Aciton codes work inform he audience in terms of what is happening in the next shot/scene.

(35 seconds where DeadPool gets two guns out shows hes about to fight)
(1:24 when DeadPool realises Ajax has moved and gone missing shows theres an enigma)


Wednesday, 5 October 2016

LO3: Genre Theory

  • Genre is what type/category of film it is
  • These common elements are called generic conventions/characterisitics/elements or tropes
  • Comedy(Treatment- Romcom, comedy action etc.)
  • Drama
  • Horror
  • Sci-Fi
  • Action/Adventure
  • Thriller
  • Romance
  • Fantasy
  • Social Realism
EXAM QUESTIONS!
  • Analyse how the production techniques used create meaning in a media product you have studied (12) Micro- Macro
  • Analyse the concepts of 'genre' and 'representation' in a media product you have studied (12) Macro-Micro

The film I am analysisng is an Action/Comedy( Hybrid genre-more than one genre)



  • Subgenre is a genre within a gnre for example: Horror- Slasher/Zombie/Hammer/Gothic
  • Key Theory 1: Barry Keith Grant(1995) All genres have subgenres, divided up into more specific categories which allow audiences to identify them by their familiar characteristcs
  • A possible subgenre from DeadPool is comedy, it fits that subgenre because it has alot of witty jokes in and saracasm but could be more of a hybrid
  • Key Theory 2: Patrick Phillips(1996) Genre offers audiences 'Comfortable Reassurance' Genres fulfil audience expectations by following predictable patterrs- we know what to expect from a text
  • DeadPool is predicitable because in terms of genre its an action film with a main antagonist and protagonist so we know there will be alot of fighting in it also a comic type film because DeadPool wears a costume and the other characters in the film have powers so its reassuring for the audience because they know what to expect. The editing techniques make it look like a comic book too in the beginning of the film
  • Key Theory 3: Branston and Stafford(1999) Genres help to minimise risk and predict  expenditure(pick the right time to release the film), are a blueprint for success, Genre conventions also make is easier to market and sell products to audiences
  • DeadPool was successful because of the genre as its origanlly from a comic book and theres alot of comic fans but also the trailer made it look like a witty comedy too so had a wider audience, also showed car cahses, fights between protangonists and antagonists so shows a common disequilibrium, not like other comic films but a subgenre of action/comedy instead. Also it was marketed alot world wide so got an even bigger audience as it showed different types of marketing to show its comedy/action also romance
  • Key Theory 4: Rick Altman(1999) genre offers pleasures. Emotional Pleasures: happy,sad,nostalgic etc. Visceral Pleasures: 'gut' responses, excitement, fear, laughter etc. Intelluctual Puzzles: Makes the audience think
  • DeadPool offers Visceral Pleasures because it shows a gut response of whats going to happen that DeadPool is going to defeat the bad guy and that he bags the girl but still looks ugly shows that theres going to be a sequel.Got loads of low/high angle shots to show one charcter is stronger than the other
  • Key Theory 5: David Bordwell(1989) Any theme may appear in any genre, Theme- the ideas, ideologies, concepts, myths etc. That are encoded into a media text.
  • Love vs Duty is a theme what can be in other films not just Action. Good vs Evil is also in DeadPool but can be in other genres too

An example of mise en scene in deeadpool that relates to a theory is camera angles it shows alot of high/low angle shot o show that deadpool is less superior to the people he is trying to defeat so that is why he needs help from the others, this relates to Rick Altmans theory that it offers visceral pleausre because it allows gut responses for the audience and they think something bad will happen because



Tuesday, 4 October 2016

Sound Techniques

  • Starter: Sound is important in creating meaning for the audience because if you arent paying attention in one part of the film and its a horror the sound will tell you whats happening. It creates suspense/emotion in the film. Contributes to the relaism of the film and helps to create a paticualr atmosphere
  • Diegesis is the narrative construct that everything takes place in, it is the 'story world/the world that the film/TV programme takes place in'
  • How real the diegesis appears is linked to the level of 'verismilitude'(which means the appearance of being real)
  • Synchronous sounds are sounds which are synchronized or matched with what is viewed, this is a diegetic sound, this can be used for simple examples such as footsteps or mvement. Added in post production in most cases
  • Dialogue authenticates the speaker as an individual or a real person raher than the imaanry creatin of a story teller
  • Accent- The way you pronunce words due to location you live in
  • Dialect- The words you use
  • Tone- How you speak changes when your angry or happy- intonation
  • Mode of address- The way you speak to audience (informal/formal)
  • Ambient sound is natural noise used to establish location
  • Diegetic sound is sound that the characters ca hear for example: Sound effects, Foley sound
  • Non diegetic sound is sound that the characters cant hear for example: Narrator, Added music(mood music)
  • Sound bridges lead in or out of a scene, one of the most common transitions in the continuity editing style. Can be both non diegteic and diegetic, they can start as non diegetic and then bridge to a scene where the music has a visible source
  • Incidental music is music composed in a film or play as a background to ceate or enchance a particular atmosphere, is composed to accompany he action of a drama or to fill intervas between scenes. Gives hints to what is about to happen next, tpically used i horror to create tension
  • Stings are used as distinctive background music to add emphasis to an importnat moment in a motio picture or tv progam, can be used to indacte ending or start of a show for example Coronation Street, Friends
  • Motifs condition the audience emotionally for the arrival, or ations of a charcter. The use of sound motifs can help shape a story that requires many charcters and many locations as it helps to sustain he narrative as the help clarify he narrative functios of the characters and provide a sound association for those charcters as we move through the story for example: Jaws motif, Darthvader, Pyshco

Unit 1 LO2 KTA2: Marketing Task Feedback Sheet


'Unit 1 LO3 KTA 3 Mise-en-Scene analysis'