LO6: Starter

1. Passive Audience Theory and Active Audience Theory
2. Hypoeic syringe and uses graphications. Encoding and deconding audience backgound and individual expeience plays a par on how they read the text
3. GTA 5- 14 year old boy played it and killed his father and little brother then was sentenced at the age of 16

BBFC- Bitish Board of Film Classification... give an age rating of certificates to films. Protect the public from violent or innapropiate content. Used to be called Bitish Board of Film Censors (blocking or peventing) but changed is name is 1984 as in the ealy 80s VHS (home videos) started coming out so they couldnt prevent what they were watching. 

Videos recording act in 1984, was brought about from the video nasties 

LO6: Media Products homework

Deadpool can have an impact on the audience, for example negative for the hypodermic syringe theory so people who will watch it would believe everything they see so if someone did something bad to them then they should attack them back like deadpool does, however as its a 15 and R rated in America its usually the younger audience who would get a copycat idea like that.

Although we might have an active audience theory where we are able to adapt and filter what we see in the media so while watching deadpool we know that he is killing people but its a film so we filter what deadpool is actually doing so it doesn't effect your brain. Most people use preferred reading when watching a media product for example in deadpool they know it contains witty comedy which some can find offensive but we accept the dominant story because its easier to enjoy a film that way. However some people can be aberrant and find the whole movie too offensive for example deadpool is doing all these violent acts just so he can win his woman back like she's an object so a feminist for example would get the total wrong side of the spectrum therefore not understanding the film so would impact other audiences

LO6: Media Effects

Dark Themes- maturity- mental health issues- psychopathic- joker sadistic character

1) PASSIVE AUDIENCE THEORY...

 

Hypodermic syringe- implies that media has a negative impact. Mass audience believe everything they see/hear (Adorno and Horkheimmer)

In the 1940-50s, the mass media were percieved as an extreme influence towards audiences adapted behaviour. This was linked to rise of advertising and consumerism.

This model does not hold much positivity for the audience, however it is a good method for a media producer, politicians and also towards the use of marketing

When the mass media demonisde groups, people or products that they believe become a threat to society, values and interests it is called a 'moral panic' (STANLEY COHEN, 1972) the group/products are referred to as 'folk devils'

Violence in the media? Anderson (2007) that high exposure to fast paced violent games can lead to changes in brain fuction when processing violdent images, including dampening on emotional responses to violence. One of the high risk factors?

This is known as desensitisation.

Ferguson (2012) showed no long term link over three years.

Scream was inspired behind the murder of Gina Castillo by her 16-year-old son and his 15-year-old cousin, Samuel Ramirez. The two teenagers confessed to the gruesome murder of Castillo and admitted that they did it because they needed money to fund a murder spree that would reenact the story line of the first two Hollywood Scream movies. In order to follow the Scream story line, the teenage boys planned to buy the ghost-face mask and electronic voice boxes that are seen in the movie.

GTA inspired six teenagers decided to go on an all-night crime spree in the name of Grand Theft Auto. Starting with a mugging outside of a super market, the boys took to the streets with baseball bats and crowbars, robbing motorists, and smashing vehicles with their weapons until break of dawn.

Saw was the inspiration behind a cruel prank that turned into a serious matter for two teenage girls in Winchester, Tenn. They used the Saw plot of making victims play games to stay alive by leaving a gruesome message on 52-year-old Beverly Dickson’s phone. They said her friends was hidden in her house and it would be filled with toxic gas shortly. They asked if she wanted to live or die. Dickson got the message while attending a funeral and suffered a stroke.

REPRESENTATION

All reprsentation are mediated (Hall,1980)

Is there use of any stereotypes/ countertypes (Perkinds,1979) Not all stereotypes are negative

Representation of women- are they objectified (Mulvey,1975).

Reprsentation of men (Earp and Katz,1999) 'equation of masculinity with pathological control and violence'

Representation of gay people (Butler, 1993)- are they stereotyypical

Alvarado (1987), Hall (1995) ethnicity 'exotic, dangerous, humorous, pitied'

Turton (2014) youth are hooligans, trouble causers. Black and Asain boys

Lloyd (1995) girls as 'double deviant'- trouble causers but shouldnt be because they are women

Deadpool could be ctritisced for having a violent impact on younger audiences watching although its done in a comedic way it still contains violence 

2) ACTIVE AUDIENCE THEORY...

Other school of thought- we are able to filter and adapt to content in media (Gauntlett,1995)- backwards model

We have uses and gratifications (McQuail,1972) theory- people use media for their own purposes?

Provides a more positive outlook on the effects on media

Hall (1980) encoding/decoding model

Preffered reading- by audience depending on their background but accepts the dominant viewpoint/story

Negotiated reading- partially agrees with meaning

Oppositional reading- meaning understood but dont agree and think opposite

Aberrant- gets the completelely wrong meaning entirely

Deadpool provides

Identify the potential impact of a media product u have studiened on the audience

LO3: Representation Theory

Key Theory 3: Laura Mulvey (1975)
Male gaze. Women are objectified in media texts and passive objects. Audiences are positioned to view the women from the point of view of a hetrosexual male.
Seen as subordinate and sexual objects. This applies for deadpool because Vanessa  is seen as an object that needs to be saved and doesnt play a major part in the film

Key Theory 4: Stuart Hall (1995)
Western/ white cultures continue to misrepresent ethnic minorities as in the media due to underlying racist tendencies. e.g non white as 'the other', evil, barbaric. Blind Al in deadpool stereotyped as a drug addict because shes black, also blind so shes potrayed as weak

Key Theory 5: Edward Said(1987) Said is known for the book Orientalism black people in films are usually pittied, humorous, exotic. Blind Al in deadpool stereotyped and she is seen as the comedy relief.

Key Theory 6: John Berger (1972)
Women were still depicted in a different way to men- because the 'ideal' spectator is always assumed to be male and the image of the woman is designed to flatter him. Vanessa in deadpool is used to flatter deadpool because he wants to save her and being a superhero would flatter her so she'd still like him